East Sea Eel
About

One fish, done properly.

East Sea Eel is a frozen unagi importer based in Flushing, Queens. We stock, spec, and ship roasted eel to sushi programs, grocers, and distributors who care about consistency.

Est.
2018
Based in
Flushing, NY
Core SKUs
3 sizes
Ships to
48 states
HACCP processing line — butterflied unagi on the conveyor
About

What we do

We don't chase every seafood category. We buy, hold, and ship frozen roasted unagi — one product, three sizes, one spec. That focus is why buyers who opened POs with us in 2018 still order the same way today.

What we care about
01
One product, deep craft.

We chose to stay narrow on unagi so our team can master one thing well. Depth beats breadth here.

02
People stay and grow.

Most of us have been here since 2019 or earlier. We promote from inside, cross-train, and invest in the people who show up with care.

03
Own the work, share the win.

Sales, ops, warehouse, and QA all sit in the same building. We expect clear ownership, honest feedback, and credit where it's due.

Kenny He, founder of East Sea Eel, at the aquaculture facility
A note from the founder

In 2018 I started East Sea Eel because I couldn't find American unagi that matched the standard I knew. Most product was frozen too long, over-glazed, and bought without a traceable farm.

We built our supply chain one relationship at a time — one farm, one chef, one distributor.

The result is a product that buyers can rely on, and a team that still treats every order as a handshake.

Kenny He
Founder
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